Career Services advisors promote LinkedIn every day during our meetings with students. The reason? There are close to 8,000 Davidson alumni and student actively using the social networking site and it is one of the most effective tools out there for connecting with professionals who can advise you on a job search or open the doors to an organization.
Business Week put together a great intro to LinkedIn that will provide you with a nice overview of the site and the tools you would use to effectively build your personal brand and connect with individuals throughout the world. Check it out!